The online realm has created various new opportunities for brands across the planet. From social media marketing to other types of marketing strategies and tools being used, business organizations are now making use of a wide range of online marketing tools to reach out to their target audiences and engage them in the most effective manner.
Out of all the marketing tools and strategies being used, one of the most cost friendly and effective marketing tools is wikipedia. Surprised, are you? Well, most people are if they do not know about wikipedia.
You aren’t wrong, when you think that wikipedia is a website that provides information to people about a wide variety of topics. However, you don’t really know what other perks there are for creating a wiki page about your business organization. Yes, the initial reason for wikipedia to come into being was to create awareness by providing people with reliable and authentic information. However, wikipedia pages are also renowned for their amazing capability for engaging target audiences. These pages are renowned for their ability to act as an amazing marketing tool.
Increase in Reputation:
Most brands that have created pages for themselves have experienced a rise in their reputation, in the eyes of their target audiences. Wikipedia is a renowned platform, famous for delivering reliable and authentic information to people. This reliability and the trust people have in its information helps brands in increasing their reputation as well. Having presence on a platform which is kept in high regard by the people is something that allows brands to build a good reputation for themselves in the market as well.
Increase in Online Visibility:
Nowadays, the need to have a strong online presence is more than ever. Most people are now preferring to buy things online. Therefore, having a powerful online visibility can allow your online businesses to be successful. You can use a wikipedia pages to increase your brand’s online visibility by simply allowing yourself to be present on this platform. When you show presence on a platform like Wikipedia, a highly trafficked website, then the chances of your brands becoming more visible online are much higher than before.
Increase in Credibility:
Making your brands and business organizations successful in the market is something that only happen if your customers trust you and your products. Building trust with your target audience is something requires hard work and constant effort for several years. However, by creating a wikipedia page for your brands or business organizations, you can easily increase the credibility of your brands and business organizations within a short time period.
Attracts Higher Volume of Web Traffic:
Wikipedia pages are considered as one of the best tools for increasing your brand’s web traffic. The way it works is that brands create their wiki pages and include their official website’s URLs and make use of hyperlinks in their page content. Now, the number of people visiting wikipedia is much higher than most of the websites in the world. So, these URLs and hyperlinks become a through which the web traffic can be easily channeled onto your brand’s official websites.
Increases Conversion Rates:
Many online brands have experienced a positive response by creating wiki pages for their brands in terms of increasing their conversion rates. Actually, what happens when you create a wiki page for your brands is that you are using wiki pages to increase the visibility, reach, web traffic and reputation of your brands. Now, with a better reputation in the market and with a heavily inflow of web traffic, your brands can easily sell a much higher number of products than before, resulting in a higher conversion rate than before. Having a good reputation in your customer’s eyes results in a higher percentage of visitors to buy from your web pages than before.
Wikipedia pages are one of the most effective tools to increase the overall reach for brands and business organizations. It makes sense that a website being visited by millions will allow your brands to reach a much higher volume of people, if you are present there.