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A young woman gets up at 2am to go for a run. In the dark. On her own. Wearing headphones.
The ad, titled Night Owls, which was promoting the Galaxy Watch4, Galaxy Buds 2 and Galaxy S22 phones, featured a young woman
running through dark alleys and streets, with the earbuds on at 2 o'clock. At one point she runs after a man on a bike across a deserted bridge
The ad follows the death of 23-year-old Ashling Murphy, who was attacked earlier this year while running along a
canal near Tullamore, west of Dublin, and the murders of Sarah Everard and Sabina Nessa.
Jamie Klingler, co-founder of Reclaim These Streets, said the ad was
"completely and utterly deafening, especially in light of Ashling Murphy".
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